Working alongside Fielding’s Culinary Group CEO Cary Attar and Executive Chef Edelberto Goncalves, HFA brought to life Fielding’s River Oak. The Hospitality architecture team carefully crafted this fine dining restaurant- from initial concept drawings through construction, alongside our MEP and Structural engineering teams. The design makes the most of the 5,000 square foot shell on the ground floor of a multi-family development with a spacious kitchen, a temperature-controlled wine room, private dining room, sweeping central bar, and amain dining room with capacity of 150. The HFA team collaborated with kitchen designer Texas Metal Equipment (TME) to properly size and orient the kitchen for the requirements of the culinary and service staff, as well as the wood-fired ovens that are integral to the Fielding’s brand. Multidisciplinary collaboration is a part of nearly every HFA project, but the Fielding’s River Oak project highlighted the value of listening carefully to creative clients and partnering with them throughout the design-development process.

From the very beginning of our conversations with Tacos 4 Life, rolling out locations quickly throughout the region was always top-of-mind. Our team partnered with Tacos 4 Life to help make this dream a reality by supporting them through the creation of their first location in Little Rock, AR thanks to value engineering support on the current building design and prototype they were working with. By providing them cost-effective solutions that kept the look and feel they were looking for, they were able to expand at a faster rate, which allowed them to deliver on the motto of giving back meals to those less fortunate for every taco or bowl sold.

We partnered with The Moseley Group to combine western quick service design elements with Saudi cultural standards to create a unique prototype design that differentiated them from western competitors like McDonald’s. With respect to Saudi cultural standards, we utilized tall screening walls to integrate privacy into the booth design, allowing for a more comfortable dining experience. Our team provided design support for all exterior materials, interior materials, lighting, furniture, and casework, and we coordinated with their kitchen designer to develop a new free-standing prototype that was used as the basis for their national rollout program.

HFA is excited to partner with Wonder as they expand into the northeast market. HFA played a key role in the opening of the first Wonder location in New England, providing a wide range of services, including architectural, engineering, reality capture, permitting, and structural engineering. By leveraging their highly collaborative, cross-disciplinary team, HFA ensures design excellence and successful project delivery, supporting Wonder's growth in the region.

Chick-fil-A sought to partner with an architecture firm that could provide a centralized prototype design, helping them save on costs and promote consistency across their restaurants nationwide. HFA was selected due to our change management process and experience handling large-scale projects with other major restaurants and retailers. As our relationship grew and the scope of work increased, we became more heavily involved in the long-term planning and execution of Chickfil-A restaurant projects. Unlike traditional client-architect relationships, HFA partners with Chick-fil-A as an extension of their internal team. We are regularly involved in corporate meetings to provide expert knowledge of both the Chick-fil-A restaurants and industry thought leadership.

Our journey with Smash Park began by understanding the brand identity, translating it into a guiding narrative for the design process—from concept to visuals. In collaboration with passionate clients, we created a vibrant, inclusive space featuring outdoor pickleball courts, courtyard games, and a covered patio with diverse seating. Indoors, we incorporated four pickleball courts, an arcade, axe throwing, duckpin bowling, and a private paddle club for adults, complete with a DJ booth, karaoke room, and versatile event space. Balancing creativity with cost-effectiveness, we delivered a budget-friendly design that captures the dynamic synergy between pop art and Smash Park's unique identity, ensuring a uniqueness within pickleball culture.

Worldsprings is a recreational wellness and social experience mineral spa at the Grandscape in Colony, TX. We enjoyed leading all aspects of architecture for this nine-acre project. Our Hospitality + Entertainment Team provided support for concept design, schematic design, design development, and construction documents for the buildings on the property. The Matchstick process uncovered patron needs and expectations that led to experiential features throughout the building including a food and beverage component, spa with treatment rooms, retail spaces, and a luxurious locker room. Our design team was mindful of the need for comfortable and efficient flow in each space and fulfilled the vision of a lodge-like, authentic natural hot springs experience.

Combining the spirit of rock n’ roll with an unmatched coffee shop experience, our team worked with Aerosmith’s Joey Kramer to design his flagship cafe for the Rockin’ & Roastin’ brand of premium coffee. We were responsible for the exterior and interior design, custom millwork, graphics, signage, equipment, and furniture design and selection. To really bring Joey Kramer’s rock n’ roll vision to life, we incorporated music memorabilia from his own collection into the interior, including a full drum kit with display case, stage lighting, and illuminated platform.

HFA has worked alongside Black Rock Coffee Design and Construction Teams since 2019, collaborating together to create a prototype that is cost and timeline conscious while maintaining the consistency of their community-driven brand experience. Our team provides site analysis + evaluation, restaurant design, kitchen layout, exterior design visualizations required for approval by local jurisdictions, construction documents, permitting + entitlements, and construction administration to franchisees of Black Rock Coffee.

Five years ago, our team was approached by a local developer that was also a Freddy’s franchisee, to design a multi-tenant development with a Freddy’s restaurant anchoring the development as the end cap, flanked by two other tenants. Our team took the Freddy’s prototype and provided the client with high-quality construction documents that incorporated their individual design style, ultimately avoiding any potential RFIs that might complicate the construction process. We also built a client-specific REVIT prototype for this client, as well.

Working in conjunction with our strategic partner, The Moseley Group, we provided design reimaging services to refresh existing locations and created a new prototype concept that was rolled out to new stores and franchisees. We developed designs based on new kitchen layouts and food offerings, creating new design standards that were implemented across their branded stores. These standards included interior design, flooring, lighting, and casework design. We also developed a kiosk prototype, and these smaller footprint designs were rolled out at airports and other large function areas.

Throughout our work with Sonic, we’ve worked on corporate and franchisee restaurant locations, both new ground-up and retro-fitted locations, and each time our team has been careful to keep designs consistent with the prototype, while still incorporating the needs and creativity that franchisees would like to see in their locations. One such Sonic location melded the prototype with new and interesting developments, like a dog park placed front and center at the restaurant, allowing customers to eat on the patio with their families, four-legged family members included.

Our partnership with Slim Chickens has evolved over the years from prototype development and site adapt work. In recent years, we partnered with a local franchisee on four local restaurants that have unique kitchen designs and are some of the top grossing locations Slim Chickens maintains. This strong, successful partnership has also allowed us to take a larger part in prototype development and management for Slim Chickens corporate, as well. Being near Slim Chickens headquarters in Fayetteville, AR also allows our team even more in-person opportunities to meet with new franchisees and corporate clients prior to construction.

HFA has worked alongside the Bojangles Design and Construction Teams since 2020, and as the program architect, we developed the architecture, MEP, and structural standards for the ground-up prototypes. Our team has created multiple prototype designs based on lot size, preferred kitchen and dining room square footage, and a new DTO (drivethrough only) design. For these prototypes, we utilize traditional stick built, modular, and panelized construction processes based on square footage.

In collaboration with Arco Murray and World Springs, our team played a key role in a multi-building project for a new hot springs resort just outside of Zion National Park in LaVerkin, Utah. Encompassing 38,150 square feet across four buildings, our services extended from concept design through construction administration. The architectural vision included a main entry, office and locker room building, a food and beverage facility for the outdoor venue, and two mechanical support buildings. Designed to seamlessly integrate into the arid hillside surroundings, the structures provide a unique and relaxing experience. Our contribution covered architecture, interior design, and the meticulous execution of construction documents, ensuring a successful realization of this distinctive hot springs resort.

Partnering with Arco Murray, we undertook a design/build project for Omni Orlando Resort at ChampionsGate in the heart of central Florida. The venture involved renovating an existing golf facility and adding a 7,000 square foot entertainment building. This expansion included open seating, a covered patio, and an indoor/outdoor bar. A connecting teeline, equipped with TopTracer technology, caters to both professional and amateur golfers. Our services encompassed the production of construction documents and the seamless execution of construction administration for this 13,700 square foot project in the vibrant locale of central Florida.

Our collaboration with Blue Jeans Golf began with the transformation of driving ranges into Golf Lite Ranch, a novel concept welcoming both golfers and non-golfers. Following the success of the Golf Quest renovation in Connecticut, we expanded this unique ambiance to Dallas and Kansas City. Each facility, sharing the Golf Lite Ranch feel and Toptracer technology, offers distinct amenities such as mini-golf and vibe bays tailored to the location. As a bridge between entertainment golf and traditional experiences, Golf Lite Ranch provides a casual, inclusive environment with offerings like food, drinks, private classes, and a family-friendly atmosphere. Our services, evolving with BJG's growth, covered concept design, schematic design, design development, and construction administration. From brand and program development to the use of shipping containers for versatile purposes, each aspect focused on enhancing the customer journey. The inviting patio, characterized by crushed granite ground cover and diverse seating options, epitomizes the relaxed, fun, and inclusive atmosphere of Golf Lite Ranch—a place for everyone to belong, chill, and enjoy a less formal golfing experience.

HFA was honored to lead the concept design for Home Run Dugout in Katy, TX. The 40,000-square-foot sports and entertainment complex includes 12 simulated hitting bays, a music stage, and a Wiffle Ball field. Our Hospitality + Entertainment Team used the Matchstick process throughout concept design, schematic design, design development, and construction administration. The collaborative process with the client led to spaces where the end-user feels comfortable and engaged with sports amenities throughout the facility that appeals to patrons looking for a destination experience, as well as those wanting a neighborhood feel. Our team was serious about the mission to make anyone at Home Run Dugout feel like they can hit a home run.

Happy Dave’s is a convenience store located on 35 acres in Midland, TX, and owned by Arrington Oil. Our Hospitality + Entertainment Team used Matchstick's end-user-focused design process from concept design to schematic design to create a unique user experience tailored to the people using the space. This nontraditional c-store features 60,000 square feet of distinctive spaces including a mezzanine level, classic car display, a drive-in theatre, and other uncommon c-store attractions that delight its patrons.